Social Media Superstar & Content Creator

Inchiostro and Paper is looking for a Social Media Superstar & Content Creator to join our team and work closely with our founder. We are looking for someone who loves to create content in visual (photo & video) and written form, loves social media and is not afraid of a challenge. You will work operative and strategically on our organic Social Media channels such as Instagram, Facebook, LinkedIn and Pinterest. If you are a pro TikTok user, you will also have the unique opportunity to kick off our channel strategy. 

Job Description 

Main responsibilities:

Our Social Media Manager will administer the company’s social media marketing and advertising leading to our most important period of the year, Christmas.
Administration includes but is not limited to:
 

  • Social Media planning, strategy and goal setting

  • Development of brand identity, awareness and online reputation

  • Content management 

  • Cultivation of leads and sales

  • Reputation management
     

Our Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:
 

  • Turning fans into customers.

  • Turning customers into advocates.

Specific responsibilities are:

  • Creation manage, execute, and follow up of the social media strategy and editorial plan across our Social Media channels (Instagram, Facebook, Pinterest and Tik Tok)

  • Monitor the key KPIs towards the project objectives and the competitors' activities and analyze performance data and take action based on your conclusions

  • Moderate and manage social communities (Instagram, Facebook etc)

  • Management of messages from the Instagram and Facebook community;

  • Create creative social media advertising campaigns aligned with our business goals;

  • Capturing, editing, and publishing professional, compelling, true representations of our products that drive customer interest

  • Photo-shoot the articles according to the company’s philosophy and brand positioning

  • Create graphic content for our channels and website 

  • A/B testing on which timings are most suitable for posting which content works the best as well as which channels are most effective

  • Work towards scaling up our follower-base and create engaging content

  • Our Social Media Manager will also wear the hat of a Community Manager – which means you must monitor, listen, respond, ask questions and engage our audience.

Qualifications

  • Used to manage and organise oneself independently and remotely

  • Creative, social media copywriting

  • 3 yrs experience in Marketing, Social Media Management and Communication

  • Open-minded, driven, and not afraid to take on a challenge

  • Strategic, creative and a doer 

  • An eye for details and design

  • A strong passion for digital and social platforms.

  • An interest and understanding of sustainability and the environment

  • Top-notch English and Italian skills with an eye for spelling and grammar 

  • Skilled in photography and video

  • Proficient knowledge of Adobe Lightroom & Adobe Photoshop

  • Image and video making / editing are mandatory

  • SEO knowledge is a plus 

Additional Information

  • This is a position open exclusively to professionals (VAT/ P.IVA); no person will be hired in this first phase

  • The position is remote-based or in Padova, Italy: you choose. We have a 100% remote work environment: our team is based between Padova, Toronto and Belluno. We work together, but we don’t share an office and let you work where you want to.

  • You will report to the CEO 

  • The project will last from September to December 2021 with the possibility of hire/extension if you show to be a TRUE SUPERSTAR and all the goals given are met. 

Company Description

About 

Inchiostro and Paper is an Italian premium stationery brand founded in 2017 by our CEO, Sabrina Bertazzo.  

Our mission is to help people transform their life from a mindless track to a remarkable journey.   In order to achieve this, we've created and produced over 100 ethical, paper products to motivate you to live a better life. 

We have 34 partner stores around the world and our products have been bought by people in over 40 countries. 

In 2020, we've started our own forest which now counts over 500 trees.